You Have An Amazing New Website, Now What?
You’re on the road to online marketing success. You’ve created a new, shiny website complete with great images, useful content and an email capture form when visitors sign up for discounts and new product announcements. Now it’s time to sit back and watch as swarms of web users load your site, buy your products, and offer their contact information so you can keep in touch with the great marketing email campaign you’ve started…if only it were that easy.
Many business owners have fallen into the belief that a new amazing website will answer all the company’s problems, but that just isn’t the case. In fact, this is where the work really begins. Don’t get us wrong, not many things get this Detroit web design company more excited than a fantastic website, but with the barrage of internet marketing services available to businesses today, it’s time to start marketing that new fancy site.
List Your Website with Search Engines
Once your new site is live, register it (and your physical business information) with all the major search engines. Listing your site will allow potential customers to see a map, address, website and phone number for your company when they search your business, or key words connected to your business. The major players are Google Places, Yahoo! Local, and Microsoft’s Bing Business Portal.
Find Your Audience Online
Go to online forums, blogs, and social media channels where your target audience is active. Join in the conversations and offer perspective to any questions posed within the forums. Identify yourself and invite people to check out your website or social media pages for more information. The key here is to give useful information, not to shamelessly plug your company and new website.
Focus Content on SEO
As you add new content to your website, keep your focus on the keywords or phrases that your audience will use to search for products related to your business. The geeks at GeekTownUSA, a Detroit web design and internet marketing company, can help you form content that will gain inbound links from other websites and search engines, growing your traffic and visibility.
Social Media Marketing – Get Social
It’s not enough to have a Facebook page or a Twitter account that you check on once a week. Your customers are on social media, and you need to be there too. Ask questions of your customers. Get their feedback. Let them know about new products, and never run from negative comments or tough questions. Respond as quickly as you can to a negative review or complaint about a product or customer service. Engaging with customers who have a negative view of your business may give you a chance to change their opinion, and will be noticed by other active members on your social media outlet.
Whether you’re using the plethora of free internet marketing services, relying on a good web design company, or a mixture of the two, the important thing to remember is to stay active online. Business owners cannot live off a new website alone, you’ve got to throw in some social media, networking and SEO based content to survive in today’s market.
Detroit Internet Marketing Company
So are you ready now to take your new website to the next level? If yes, call us today!