Description
We’re looking to add a Paid Search Specialist to our team at Geek Town USA! The ideal candidate will have a diverse background executing Google Ads such as Search, Display, Shopping, Video and Remarketing campaigns. This person must be able to navigate an entrepreneurial environment and be willing to toggle between strategy and execution daily. We’re looking for someone who is creative, perceptive, and really understands how to build campaigns with great ad copy. This person will be responsible for leading and executing digital initiatives in support of our clients’ overall brand strategies and goals. The Paid Search Specialist will bring a fresh and experienced perspective and explore new ways to engage audiences and hit KPIs.
A bit about us: Geek Town USA is a full-service, client-centered digital agency. Our close-knit team brings together experienced future-thinking technology leaders, creative minds, and problem solvers to deliver customized solutions that just not achieve but smash client goals. From initial concept to planning and strategy to execution, we collaborate with our clients, acting as a transparent partner they can trust to help them innovate and succeed.
Duties
- Responsible for developing and executing digital marketing strategies, programs, and content in support of yearly goals across search, display, video, and more
- Manage campaign execution, optimization, and measurement (metrics, tracking, reporting)
- Plan and manage monthly digital budgets
- Research and share key trends and emerging channels
- Responsible for understanding the competitive landscape, client mindset, and business needs to inform digital strategy & execution
Basic Qualifications
- Minimum 3 years of digital marketing experience
- Proficiency with Google fundamentals (Ads, Analytics, Google My Business, Optimize, Marketing Platform, Google Tag Manager, and Campaign Manager)
- Certified in Google AdWords and Analytics
- Experience in setting up conversion tracking, creating marketing pixels and UTM tracking
- Experience measuring and making recommendations using performance measurement tools, metrics, and other reporting dashboards
- A deep understanding of digital platforms & trends
- A self starter who is eager to test new ways to share our brand story, engage clients, and drive results
- Strong project management and organizational skills and the ability to collaborate with all levels of the organization
Bonus Qualifications
- Strong eye for copywriting and analytics
- Ability to create compelling digital content
- Experience with multi-location client account
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