Content Marketing Services
Create Unique Branded Content That Converts
Create Unique Branded Content That Converts
One of the first steps to developing a genuine, effective content marketing strategy is determining your target audience and what platforms they’re using. This is one of those steps you really can’t skip. We’ve seen a lot of people try to jump right to hunting down keywords and stuffing them into blog posts…let’s just say it never really works out.
See, at Geek Town USA, we want you to succeed. That’s why we look at the whole picture of your company to create custom content strategies that fit your business, your brand, and your goals.
There’s no one-size-fits-all approach (like some of the other, larger digital content marketing agencies may pitch). And we won’t try to sell you one. Your content strategy should be a solution specific to the needs of your company. Think of us as your in-house content agency.
Sounds pretty great, right? Well, it gets better. Unlike some other forms of Digital Advertising, content marketing can continue to drive traffic and revenue for years to come.
Content Marketing is used to:
Content Marketing consists of strategically creating, publishing, and promoting content including:
We’ve found it’s important to have a well-defined content strategy, but not carved into stone. Meaning, it has some fluidity to modify based on your audience behavior so you can put more budget toward what’s working for your business and providing the most value to your audience. By assessing data on predetermined key metrics, we can make informed decisions about that resource allocation.
We make it easy for your audience to consume your content. Folks are already watching videos, reading blogs, and listening to podcasts. We will create a content marketing strategy that’s tailored to your audience and create the kind of content they want to consume and share with friends.
There’s no magic formula for how often you should be posting. But we have found that it’s important to do so consistently.
Instead of publishing one piece of content, our geeks can chop it up into several that can be shared across various media platforms. This is a great way to squeeze as much value as possible out of the content we create for your company.
Of course, we’ll always keep you in the loop throughout this content creation process so you know the strategy behind the changes we’re making and why. The only way we know how to work is with an open line of communication. It just makes sense.
Content marketing can take some time to “kick in.” That’s why we’re constantly analyzing your content strategy to optimize for the long haul. It’s all about engaging with the user at the right step of the process and tailoring the experience and interaction—from the medium to the content focus to the web page they’re sent to.
Quality content marketing and SEO go hand-in-hand. When your digital content strategy is effective, your SEO gets a boost. And vice versa. SEO tends to play a role in our content marketing efforts, but the two things are rather different.
So what’s the difference between SEO and Content Marketing? We’re glad you asked.
Without getting too geeky, Search Engine Optimization (SEO) basically refers to all the technical content that is used to set up your website. It’s intended for search engines to interpret and use to serve users with what they’re searching for.
While more goes into SEO than just the content—things like page speed and responsive design, for example—keyword-targeted SEO content is important. You want to make sure that your SEO is set up correctly when building a new website and maintained with long-term strategies to keep your online information relevant and up-to-date and your site ranking high in search results.
Content Marketing, on the other hand, is focused on creating relevant, valuable, engaging content from your brand. And sharing it in the right places, to the right people, to help drive brand awareness and customer action. You know, sales, sign-ups, etc.
We find keywords in content marketing too, but we use them as research to create relevant, valuable content that your users will relate to. For example, we may identify a specific pain point that your audience is struggling with based on keyword research. We can then use that to create content—a blog post, video, podcast, you name it—demonstrating how your product or service can help them solve that issue.
Engage with your audience through high-quality, target content. Fill out the form below to start the conversation.